Google’s AdWords Keyword Tool enables online marketers to quickly retrieve an overview of the relevancy of single search terms as well as whole product categories and brands, making it an important everyday tool.
However, Google will soon combine the Keyword Tool and Traffic Estimator into just one new product: the Keyword Planner. Google will also add a new keyword merger function that allows for wrapping and combining keywords.
On May 20th, Google announced the launch of the new Keyword Planner which combines the Keyword Tool and Traffic estimator in to one. As part of the launch of the new tool, Google also released a document outlining the main differences between the old and new tool. If you use the Google Keyword Tool as much as I do, you would have noticed that Google recently included a notification prompting users that the tool will be unavailable in the coming months and encouraging the use of Keyword Planner.
The Keyword Planner is a more focused version of the Google Keyword Tool and AdWords Traffic Estimator tool, and the focus is on doing one thing only: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns, which is the key to getting your PPC accounts off to a good start.
This new keyword tool combines the functionality of the existing Google Keyword Tool as well as AdWords Traffic Estimator into a single integrated workflow to help advertisers find new keywords for their PPC campaigns.