The landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Landing pages are an essential complement to any content marketing strategy. These unique pages allow for custom art and copy that directly relate to the previous destination such as an add or a sponsored blog post. They are succinct and uncluttered with a clear call to action (CTA) to increase conversions.
According Wikipedia “In online marketing a landing page, sometimes known as a “lead capture page” or a “lander“, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.
Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements”.
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