Darren Rowse is a great authority on blogging. He has over ten year blogging experience. He has written many e-books that helped thousands of bloggers build successful blogs.
If you are interested in learning about how to blog, this e-book is ideal. Through 90 pages of 31 Day to Build a Better Blog, you will learn how to:
This e-book includes step-by-step instructions of how to carry out a blog. It’s like a lighthouse that shows me and other readers where to head. I’ve saved lots of time thanks to it.
DAY 1: WRITE AN ELEVATOR PITCH FOR YOUR BLOG
Welcome to Day 1 of the 31 Days to Build a Better Blog Challenge. As on each day of this project, I’d like to present you with two items:
Today’s task is to develop an Elevator Pitch for your Blog. Let me explain why it’s important.
What is an Elevator Pitch?
“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100–150 words).” —Wikipedia
Many business and self-improvement courses teach students to develop an elevator pitch for their business (and even for themselves). The idea is to have a short and sharp piece that you can say about yourself when the
opportunity arises, instead of bumbling your way through explaining what your business does (and miss an opportunity).
The goal is both to communicate what you do and entice the person receiving your pitch to want to know more.
While the idea of an elevator pitch is usually encouraged when startup entrepreneurs are looking for investors, developing an elevator pitch for your blog is also a smart move.
One of the most important reasons to do this exercise is that to develop an elevator pitch, YOU as a blogger need to have thought through and crystallized in your mind what your blog is about. If you’re fuzzy on what your blog is about, it’s unlikely than anyone else will have a clear idea either.
Knowing what your blog is about helps you in developing every aspect of it, including:
+Promotion and finding readers
+Search Engine Optimizatio
+Networking with other bloggers
+Design … the list goes on
In fact, almost every task that we’ll be doing in the next 31 days should flow on from this task.
Of course, coming up with an elevator pitch will benefit you in many ways. Once you have one it’s brilliant for communicating what your blog is about to readers (both the ones you already have and potential ones), other bloggers, potential business partners, media/journalists, advertisers, and even to friends and family members who might not understand what you’re doing.
Once you have your blog’s elevator pitch there’s no limit to the places and situations where you can use it—either part of it or in its entirety. Here are a few that come to mind:
Your Blog’s Tag Line—having a short, sharp and descriptive tag line for your blog can be a powerful technique of quickly communicating to new readers to your blog what it’s all about. Readers who don’t gain a sense of what your blog’s about are in danger of leaving quickly—so a tag line that is displayed prominently on your blog can be a great way to hook them in.
Your “About …” page—the “About …” page of a blog (if you have one) is one of the most-read pages of a blog by first time visitors. It’s an ideal place to communicate what you’re about and sell to potential readers why they should subscribe and come back.
Real Life Conversation—whether at a conference, in business interactions, or just everyday conversation, the topic of your blog is likely to come up from time to time, and these interactions can be an ideal time to pull out the elevator pitch and describe what your blog is about.
Business Cards—I receive a lot of business cards at conferences and to be honest, at the end of the day I can’t remember who gave me most of them. Adding an elevator pitch to a card can help trigger who you are and what you do in the mind of those you chat with at these busy events.
Pitching to Media—one of the things I’ve noticed about many journalists is that they’re very busy people who are constantly being pitched ideas for stories. Having a thought-through and effective pitch can help you be noticed and give a journalist a reason to listen to what you have to say.
Pitching to Other Bloggers—similarly, I find that if I’m being pitched to as a blogger, I take more notice if the person pitching gives me a brief insight into who they are and what they do.
Email Signature—any people have links to their blogs in their emails, but a link can be somewhat meaningless on its own. Why not add your elevator pitch? Similarly, signatures in forums can be a good place to have a short description of what you do to motivate people to check you out further.
Social Media Profiles—the same goes for all those social media profiles that you have. As well as using them to point people to your blog, you give them a reason to go there.
Where else would you use an elevator pitch? I’m sure there are plenty more opportunities to pull them out! Feel free to share other places where you’ll be using your pitch…
You should give it a try too. Get a copy of 31 Days to Build a Better Blog now.